Clik here to view.
4 Psychological Insights That Help Build Products
As any great product team, we here at Optimizely value understanding our customers through user research! I am the new UX researcher on the team and look forward sharing some insights and methods that...
View ArticleClik here to view.
Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback
Sean Ellis is a startup marketer with experience growing early-stage products into household brands (his work includes Dropbox, Eventbrite, Lookout, Xobni, and more.) Today, Sean is also the CEO of...
View ArticleClik here to view.
How to Use Data to Choose Your Next A/B Test
Every aspect of life is a prioritization decision. Did you work late last night and skip the gym? I did. Did you recently cancel a vacation because you had a family emergency? I did. Apparently I care...
View ArticleClik here to view.
How To A/B Test Price When You Have A Sales Team
From order of pages in a signup flow to the exact headline that incites people to click, conversion rate optimization is a core component of marketing and growth in the business-to-business world....
View ArticleClik here to view.
[SLIDESHOW] A/B Mythbusters: Common Optimization Objections – DEBUNKED!
The Great Wall of China can be seen from space. A coin thrown off the top of Empire State Building could kill someone. …the 5-second rule. What do these three things have in common? They’re all...
View ArticleClik here to view.
The Experience Optimization Playbook: Get More From Your Digital Marketing...
Today, your audience expects more than ever before. Visitors interact with your business from different devices and at many different customer touchpoints – website, mobile apps, email campaigns,...
View ArticleClik here to view.
6 Killer Stats to Sell Your Boss on Optimization
Want to make testing and optimization a larger focus at your organization? First, you’ve got to make your case. We’ve compiled 6 stats to help sell your manager (or any other naysayer) on optimization....
View ArticleClik here to view.
The Toolkit for Higher Performing Email Marketing
The importance of email is certainly not waning, and neither is the amount of it in our inboxes. The average professional receives 121 emails per day. For people receiving emails, this means less...
View ArticleClik here to view.
Unconventional Places to Find Ideas for Your Next A/B Test
While the examples I give are geared towards e-commerce sites, any type of site can find ideas here. Before you can come up with meaningful A/B tests for your e-commerce store, you need to understand...
View ArticleClik here to view.
3 Tips To Increase Your PPC Click-Through Rate
Click-through rate, or CTR, is one of the most important metrics you can measure in paid search. Why? Simply put, click-through rate is the rate at which your ads are attracting clicks, calculated as a...
View ArticleClik here to view.
How Data Leads to Better Personalization
What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored...
View ArticleClik here to view.
The Problem With A/B Testing Success Stories
Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion optimization...
View ArticleClik here to view.
Key Elements of Delightful Connected Experiences Across Web and Mobile
What do excellent experiences across web and mobile look like? They are consistent, seamless, available, and context specific across channels. As people move from web to mobile app, they are able to...
View ArticleClik here to view.
5 Actionable Lessons Learned From Real Heat Map Case Studies
I was more than excited when I first heard about the concept of heat maps a couple of years ago. "So you're telling me I can track all my visitors and then see exactly where they click and how often?!"...
View ArticleClik here to view.
The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)
Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing)....
View ArticleClik here to view.
Conversion Rate Optimization is Not New (An Infographic)
A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to...
View ArticleClik here to view.
Holiday Shoppers Have Feelings Too
It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and...
View ArticleClik here to view.
The Best Advice Santa Will Ever Receive…from 1st Graders
Every year right around Christmas time, the students of Mrs. Kolstad’s 1st grade classroom write The Bear Facts: handwritten advice to Santa on everything from how to fit down chimneys to where to take...
View ArticleClik here to view.
Optimizing Content: How Kevy Writes More Without Writing Worse
Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality. Sound familiar? Her marketing team has come up with a system that...
View ArticleClik here to view.
Optimizing Content: How Kevy Writes More Without Writing Worse
Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality. Sound familiar? Her marketing team has come up with a system that...
View Article
